{"id":16131,"date":"2021-06-30T20:37:21","date_gmt":"2021-06-30T20:37:21","guid":{"rendered":"https:\/\/hivepress.io\/?p=16131"},"modified":"2023-06-26T12:02:05","modified_gmt":"2023-06-26T12:02:05","slug":"increase-user-engagement-on-wordpress-directory","status":"publish","type":"post","link":"https:\/\/hivepress.io\/blog\/increase-user-engagement-on-wordpress-directory\/","title":{"rendered":"Increase User Engagement on WordPress Directory Website"},"content":{"rendered":"\n

User engagement is highly correlated with overall website profitability. More customer interactions lead buyers to find your brand more valuable and provide you with customer insights. So companies should focus on effective ways to increase user engagement for their businesses, and the search alerts feature is one of such ways.<\/p>\n\n\n\n

The search alerts feature saves valuable research time for your users and can be set up to provide automatic e-mail notifications whenever new search results become available. Thus your customers may come back to your website if there are new offers that match their search criteria, and eventually, it may increase your conversion rates.<\/p>\n\n\n\n

In this short walkthrough, we\u2019ll explain how to increase user engagement on your WordPress directory or marketplace website with the search alerts function.<\/p>\n\n\n\n

In order to show you how everything works, in this tutorial, we\u2019ll use HivePress<\/a>, a multipurpose WordPress directory plugin and its default ListingHive <\/a>theme. They are both free, lightweight and suitable for building any type of WordPress directory website. We\u2019ll also combine them with the Search Alerts extension<\/a>, which is fully compatible with any HivePress theme.<\/p>\n\n\n\n

So let\u2019s get started!<\/p>\n\n\n\n

Installing ListingHive<\/h2>\n\n\n\n

If you haven\u2019t built your directory website yet, then the starting point for you is to install ListingHive. However, if you already have an active directory or marketplace website, you can skip the first step and move on to the next one.<\/p>\n\n\n\n

Feel free to check our walkthrough on how to create a directory website for free<\/a> using WordPress.<\/p><\/div>\n\n\n\n

In order to install a free WordPress theme, go to the Appearance > Themes<\/strong> section and look for it using the search bar. Then click on the Install<\/strong> button and proceed by activating the theme. Upon activation, you\u2019ll receive a suggestion to install the HivePress plugin. It\u2019s an essential plugin for your directory website since it powers most of the core directory features. Simply follow the recommended link to install and activate HivePress.<\/p>\n\n\n\n

For the sake of this tutorial, we\u2019ll also import the ListingHive demo content to show you how to use search alerts with existing listings. First of all, you need to install the demo import plugin by going to the Plugins > Add New <\/strong>section.  Then simply type \u201cone click demo import\u201d in the search field to find and install the plugin.<\/p>\n\n\n\n

Now go to the Appearance > Import Demo Data<\/strong> page and upload the demo content files<\/a>. Finally, click on the Import<\/strong> button. After the import is successfully finished, you should get the same content and layout as on the ListingHive demo. You can check it by visiting your website.<\/p>\n\n\n\n

If you have any issues with importing demo files, simply follow the screencast below.<\/p>\n\n\n\n

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